At the Nature’s Co, nature is a way of life. The brand philosophy stems from the time when nature did rule over our existence. Before man discovered advanced survival techniques, he lived off the 5 purest forms of nature – air, sun, water, earth and forest. These forms have inspired five distinct ranges of body and bath products: Atmospure, Starrize, Foressence, Earthborne and Aquaspark designed to soothe your mind, body and soul.

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Earthy Entrepreneur

The Nature's Co. Founder - Natasha Shah

Natasha Shah, founded The Nature’s Co., an array of natural and luxurious wellness beauty products. Born and brought up in Mumbai, she obtained a Masters in Business Administration + Ecommerce from the prestigious MET University, Mumbai. Natasha started her career in 2003 with Amar Remedies Ltd. (ARL), a manufacturer of ayurvedic products. Within 5 years of her career Natasha realized the need for natural beauty products and with that came a strong desire to start something of her own. With her visionary, she envisaged increasing needs and awareness of discerning customers in India for beauty care. It is with such foresight and enterprising spirit that The Nature’s Co. was founded in 2008. With her fervor, Natasha had been researching on natural ingredients, essential oils and its benefits since 2003. Combining her passion with the parent company’s strong roots in Ayurveda, this helped her to go further with her research and showcase a complete, natural range of skin, hair, body care and wellness products.

Inspiration | Journey | Entrepreneurship

About the brand

We at The Nature's Co. believe that the secret to good health and beauty lies in pure nature. It is this belief that has prompted us to explore the five purest forms of nature, which are the elements of air, sun, forest, earth and water. This exploration has led to the creation of five distinct ranges - Atmospure, Starrize, Foressence, Earthborne and Aquaspark. Each range embodies the goodness and appeal of the element that inspired it. Our belief in the natural way of life & values has leaded us to our unique USP.


We don’t use any kind of animal derived ingredients in any of our products. We also do not test any of our products on animals and ensure that all our sourcing partners follow the same policy. This led us to get PETA Certificate for all our products.

Use Best Natural Ingredients

We use some of the best natural ingredients from across the globe. The bases of our products contain natural butters like Shea, Cocoa, Mango and the ‘actives’ used are in the form of fresh natural extracts and essential oils which are known for their therapeutic properties.

Environment Friendly

The material that is used for packaging is recyclable and biodegradable. All our products are free of parabens and synthetics.Hence all our products are safe for the skin and environment both.